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Reduce risk and avoidable harm by creating a wilfully aware organisation...

Wilful blindness is a naturally occurring human behavior and organisational phenomenon. It manifests itself in many ways and many different situations and settings. You may know it as blind spot bias, conscious avoidance, moral myopia, motivated blindness, summit fever, tunnel vision, or wilful ignorance.

Many of the tragedies that have beset healthcare, and the damaging events of recent years that have affected public, private, and third-sector companies like VW, Oxfam, the Co-Op, and the NHS, could have been prevented had these organisations sought to develop wilfully aware cultures. I can help leaders and organisations

  1. Understand the many forms of wilful blindness, what it is, why it matters, and what it costs,

  2. Implement multi-channel listening to address wilful blindness and minimise preventable harm,

  3. Bust the myth of the curved ball and move from crisis management to prediction and avoidance.

"Hearing Tom share his lived experience has made me think about the presence and impact of wilful blindness on myself, in my organisation, and on patients." John H - NHS Clinical Leader 

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